How it all started

My entrepreneurial journey began with a personal struggle - a quest to find personal care products and supplements that truly worked for me. Like so many, I was searching for solutions to address issues like dry skin and ageing wrinkles, sleeping better at night. However, each product I tried led to the same disappointing outcome. Whether it was an expensive brand, a well-reviewed product on Amazon, or a TikTok recommendation from my son, the results were consistently underwhelming. 

 

What stood out most was how individual each of our needs are, even within the same family. After each failed experiment, I found myself left with unused bottles and products filling my shelf in my bathroom, representing wasted money and effort. Over time, I realised I had spent over hundreds on products that not only failed me but also contributed to unnecessary waste - piling up plastic bottles and packaging in what I came to call my personal “graveyard of trial and error.”

 

The struggle didn’t stop there. After contracting Covid-19 multiple times, I found that my sense of taste and smell had permanently changed. Toothpaste, a product I had never given much thought to before, suddenly became a challenge. The strong taste of mint, present in nearly every option on the market, was unbearable, it literally made me want to vomit. My search for alternatives led to dead ends, eventually choosing a baby toothpaste from Switzerland that seemed safe and I started to realise just how little the market catered to people with changing or atypical needs. And throughout this journey thus far, i was starting to become more inquisitive, reading up on ingredients, in products and really starting to become shocked from what i was learning. And then using popular tools on the market, investigating products and ingredients, alot of the ones i looked at, barcodes didnt work in terms of scanning, ingredients were often lengthy and complicated and had severe consequences potentially. I wanted to learn more.

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